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![\"Logos](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2020\/02\/identities_logos-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nLogos and Identities<\/a><\/h2>\n\n
Identity design is where my instincts are most exposed. There is nowhere to hide in a logo \u2014 every decision about form, weight, letter spacing, and concept is either right or it isn’t. The marks collected here span three decades, eight organizations, and a range of briefs as different from one another as their sectors. more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"21st](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/21st_century_consort_folio-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\n21st Century Consort \u2014 Website, Performance Archive, and Streaming Library<\/a><\/h2>\n\n
The 21st Century Consort was founded in 1975 as the 20th Century Consort \u2014 the resident ensemble for contemporary music at the Smithsonian Institution. For over four decades, the group has performed world premieres and balanced concert programming at St. Mark’s Episcopal Church on Capitol Hill, the Hirshhorn Museum and Sculpture Garden, and the Smithsonian more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"Chronology](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/chronology_identity-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nChronology Productions \u2014 Identity System<\/a><\/h2>\n\n
Some identity briefs arrive with the concept already latent in the name. Chronology Productions \u2014 a Hollywood production company founded by Academy Award-nominated screenwriter Eric Heisserer \u2014 needed a mark that could carry the weight of cinematic ambition, live gracefully in a credit reel, and communicate something about the relationship between storytelling and time. The more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"CubeSmart](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/cube_smart_folio-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nCubeSmart \u2014 National Brand Identity and Graphic Standards<\/a><\/h2>\n\n
CubeSmart didn’t begin as CubeSmart. It began as U\u2022Store\u2022It \u2014 an established national self-storage chain with hundreds of facilities across the country. The decision to rebrand, and the new name itself, came from the client. What they needed was someone to make that name into a mark \u2014 and the mark into a complete, living more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"Catering](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/catering_by_windows_folio_2-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nCatering by Windows \u2014 Advertising and Print Collateral Design<\/a><\/h2>\n\n
Catering by Windows was one of Washington DC’s premier full-service catering and event companies \u2014 capable of producing an elaborate tented dinner for 300 or an intimate luncheon for 20, with equal attention to elegance, detail, and the particular personality of each occasion. The brief called for printed materials that communicated that range without sacrificing more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"Cavalier](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/cavalier_folio-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nCavalier Telephone \u2014 ADDY-Winning Integrated Advertising Campaign<\/a><\/h2>\n\n
Cavalier Telephone entered the Mid-Atlantic telecommunications market as a competitive carrier in the wake of AT&T\u2019s breakup and industry deregulation \u2014 serving neighborhoods underserved by the incumbent Bell companies across Virginia, Maryland, Delaware, and Pennsylvania. The competitive positioning was direct: the other local phone company, offering local and long distance service at savings of up more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"GATF\/PIA](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/pia_digital_printing_folio-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nGATF\/PIA \u2014 D4D: Variable Data Digital Printing Campaign<\/a><\/h2>\n\n
In September 2001, HP announced its acquisition of Indigo N.V. for approximately $882 million \u2014 absorbing the Israeli company that had pioneered digital printing technology and bringing variable data digital printing into the mainstream of the global printing industry. Print Expo 2001 was held at precisely this inflection point, and the Graphic Arts Technical Foundation more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"Lightscape](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2020\/01\/lightscape_network_folio-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nLightscape Networks \u2013 XDM Launch Campaign<\/a><\/h2>\n\n
In 2002, Morgan Stanley described Lightscape Networks as having “the finest converged product” in the metro optical transport market. What the Israeli-based ECI Telecom company lacked was a US market presence \u2014 and a trade show debut that would announce its arrival loudly enough to be heard over Cisco, Nortel, and a crowded field of more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"Yafo](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/yafo_networks-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nYafo Networks \u2014 Identity, Website, and Print Design<\/a><\/h2>\n\n
The name was, by the founders’ own admission, a joke \u2014 YAFO: Yet Another Fiber Optic networking solutions company. It was the kind of self-aware humor that signals a technically confident team comfortable enough with the crowded optical networking landscape of the early 2000s to acknowledge it directly, because they knew they had something nobody more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"Boar’s](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/boars_head_inn_folio-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nBoar’s Head Inn \u2014 Advertising Campaign and Photography Direction<\/a><\/h2>\n\n
The Boar\u2019s Head Inn in Charlottesville, Virginia occupies a particular position in the Mid-Atlantic hospitality landscape \u2014 a AAA Four Diamond country resort affiliated with the University of Virginia, set against the Blue Ridge Mountains, with an Old Mill Room dining room that had earned 16 consecutive Four Diamond awards, an intimate spa, championship golf, more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"Kingsmill](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/kingsmill_resort_folio-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nKingsmill Resort \u2014 Advertising Campaigns, Photography Direction<\/a><\/h2>\n\n
Kingsmill Resort in Williamsburg, Virginia \u2014 an Anheuser-Busch resort property on the James River \u2014 is one of the Mid-Atlantic region\u2019s premier conference and leisure destinations: 16 dedicated meeting rooms certified by the International Association of Conference Centers, three championship golf courses, a European-style spa, award-winning culinary staff, and within easy reach of Busch Gardens, more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"Blueprint](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2020\/01\/blueprint_magazine_folio-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nBlueprint Magazine<\/a><\/h2>\n\n
Blueprint was the flagship publication of the Democratic Leadership Council \u2014 the centrist policy organization that defined the New Democrat movement and provided much of the intellectual infrastructure of the Clinton presidency. Subtitled Ideas for a New Century and published under the DLC’s The New Democrat banner, it was a serious policy journal with an more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"Screen47.com](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/screen47_folio-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nScreen47.com \u2014 \u201cWe\u2019re Rolling\u201d<\/a><\/h2>\n\n
Before YouTube. Before broadband made streaming viable for the average household. Before anyone had coined the term user-generated content. There was screen47.com \u2014 a concept so ahead of its moment that the infrastructure to support it simply did not yet exist at the scale required. The Bloom Agency was engaged to create the complete brand more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li>
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\n![\"CarrAmerica](\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/carr_america_folio-232x300.jpg\")
<\/a><\/figure><\/div>\n\n\n\nCarrAmerica \u2014 Brand Standards, Property Marketing, Print Collateral<\/a><\/h2>\n\n
CarrAmerica was one of the largest publicly traded office real estate investment trusts in the United States in the mid-1990s, operating commercial properties across major markets including Washington DC, Dallas, and the Pacific Northwest under the tagline “America’s Workplace.” Managing a national property portfolio at that scale requires more than a recognizable logo \u2014 it more folio detail<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"
Three decades of creative work across identity design, brand strategy, advertising, interactive, print, and environmental media \u2014 for Fortune 500 companies, government institutions, entertainment industry clients, non-profits, and startups. The work here spans national rebrands and passion projects, award-winning broadcast campaigns and ahead-of-their-time digital concepts, trade show productions and intimate community identities. Some of it … <\/p>\n
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