{"id":12,"date":"2020-01-29T21:27:37","date_gmt":"2020-01-29T21:27:37","guid":{"rendered":"https:\/\/keithbloom.com\/creative\/?page_id=12"},"modified":"2026-04-03T19:01:44","modified_gmt":"2026-04-03T19:01:44","slug":"technogenic-creative-odyssey","status":"publish","type":"page","link":"https:\/\/keithbloom.com\/creative\/","title":{"rendered":"Tinkerer. Strategist. Builder of Things&#8230;"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/4726082-1024x683.jpg\" alt=\"Keith Bloom driving a black Porsche 911 Cabriolet through an autumn curve on the Tail of the Dragon at Deals Gap \u2014 fall foliage lining the road through the Great Smoky Mountains\" class=\"wp-image-506\" srcset=\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/4726082-1024x683.jpg 1024w, https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/4726082-300x200.jpg 300w, https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/4726082-768x512.jpg 768w, https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/4726082-1536x1024.jpg 1536w, https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/4726082-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption class=\"wp-element-caption\">318 curves. 11 miles. The road less traveled \u2014 Tail of the Dragon, Deals Gap, October 2024<\/figcaption><\/figure>\n\n\n\n<p>Detours are where the real learning happens \u2014 where unexpected disciplines collide, borrowed tools solve unfamiliar problems, and a decade spent deep in enterprise technology turns out to be exactly the preparation this \u201ctechnogenic\u201d creative strategist needed. Straight line careers can feel boringly one-dimensional. On my path to the present, whenever possible, it seems I have always elected for the challenges of dips and turns.<\/p>\n\n\n\n<p>A natural explorer by both habit and passion, for me the journey has always been as much the experience as the destination. The curiosity that pulled me sideways into distance learning systems, then into enterprise architecture, then into Agentic AI research \u2014 that&#8217;s the same curiosity that drives the creative work. It&#8217;s all one thing, viewed from different angles.<\/p>\n\n\n\n<p>I&#8217;m a creative strategist, enterprise architect, and brand counselor with thirty years of experience at the intersection of creativity, technology, and organizational strategy. I founded and led The Bloom Agency \u2014 an award-winning creative and interactive agency in Washington, DC \u2014 and spent fourteen years at Cisco Systems as a Senior Learning Systems Engineer, Enterprise Business Architect, and Technical Product Owner. I now work at the intersection of those two chapters, bringing creative intelligence and enterprise-scale analytical discipline to the organizations and leaders I work with.<\/p>\n\n\n\n<p>The work here reflects that range. The Creative Portfolio shows three decades of identity design, advertising, interactive, print, and environmental media \u2014 from national rebrands to passion projects. The Strategy and AI section reflects current thinking on enterprise transformation, connected architecture, and the emerging Agentic AI landscape.<\/p>\n\n\n\n<p>Away from client work, I serve on the board of directors of V\u00e9locity Bicycle Co-op \u2014 a Washington, DC-area 501(c)(3) \u2014 where I am the organization&#8217;s visual identity steward and volunteer workshop quartermaster, among other teaching, mentoring, and community leadership roles. I am actively interested in additional board opportunities \u2014 particularly with organizations navigating brand, communications, technology, or strategic transformation challenges where a creative and analytical perspective at the governance level would add genuine value.<\/p>\n\n\n\n<p>If something here resonates \u2014 or if you want to talk about what comes next \u2014 I would be glad to hear from you. You can learn more about my background on the <a href=\"https:\/\/keithbloom.com\/creative\/about-keith-bloom\">About Keith Bloom<\/a> page.<\/p>\n\n\n\n<p>\u2014 Keith<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Detours are where the real learning happens \u2014 where unexpected disciplines collide, borrowed tools solve unfamiliar problems, and a decade spent deep in enterprise technology turns out to be exactly the preparation this \u201ctechnogenic\u201d creative strategist needed. Straight line careers can feel boringly one-dimensional. On my path to the present, whenever possible, it seems I &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/keithbloom.com\/creative\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tinkerer. Strategist. Builder of Things&#8230;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tinkerer. Strategist. Builder of Things... - Keith Bloom<\/title>\n<meta name=\"description\" content=\"Creative strategist, enterprise architect, and brand counselor with 30+ years across consumer, corporate, technology, and non-profit sectors. Washington, DC. Wharton Executive Education CSO credential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keithbloom.com\/creative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keith Bloom \u2014 Creative Strategist &amp; Chief Strategy Officer\" \/>\n<meta property=\"og:description\" content=\"Founder of The Bloom Agency. Enterprise strategist at Cisco Systems. Builder of things that last. Washington, DC.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keithbloom.com\/creative\/\" \/>\n<meta property=\"og:site_name\" content=\"Keith Bloom\" \/>\n<meta property=\"article:publisher\" content=\"www.facebook.com\/keithwbloom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T19:01:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/4726082-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Keith Bloom \u2014 Creative Strategist and Chief Strategy Officer\" \/>\n<meta name=\"twitter:description\" content=\"Founder of The Bloom Agency. Enterprise strategist at Cisco Systems. Builder of things that last. Washington, DC.\" \/>\n<meta name=\"twitter:site\" content=\"@keithwbloom\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/\",\"url\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/\",\"name\":\"Tinkerer. Strategist. Builder of Things... - Keith Bloom\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/4726082-1024x683.jpg\",\"datePublished\":\"2020-01-29T21:27:37+00:00\",\"dateModified\":\"2026-04-03T19:01:44+00:00\",\"description\":\"Creative strategist, enterprise architect, and brand counselor with 30+ years across consumer, corporate, technology, and non-profit sectors. Washington, DC. Wharton Executive Education CSO credential.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/keithbloom.com\\\/creative\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/#primaryimage\",\"url\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/4726082-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/4726082-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"318 curves. 11 miles. The road less traveled \u2014 Tail of the Dragon, Deals Gap, October 2024\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tinkerer. Strategist. Builder of Things&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/#website\",\"url\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/\",\"name\":\"Keith Bloom Creative\",\"description\":\"Tinkerer. Strategist. Builder of Things That Last.\",\"publisher\":{\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/#\\\/schema\\\/person\\\/7a473fe325772e73a9f69b2362dbf5dd\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/#\\\/schema\\\/person\\\/7a473fe325772e73a9f69b2362dbf5dd\",\"name\":\"Keith Bloom\",\"pronouns\":\"he\\\/him\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/IMG_4694.jpeg\",\"url\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/IMG_4694.jpeg\",\"contentUrl\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/IMG_4694.jpeg\",\"width\":477,\"height\":481,\"caption\":\"Keith Bloom\"},\"logo\":{\"@id\":\"https:\\\/\\\/keithbloom.com\\\/creative\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/IMG_4694.jpeg\"},\"description\":\"Keith Bloom is a Washington, DC-based creative strategist, brand counselor, and Wharton Executive Education-credentialed Chief Strategy Officer with more than 30 years of experience across consumer, corporate, healthcare, financial services, real estate, and technology sectors. He founded and led The Bloom Agency, an award-winning Washington, DC creative and interactive agency, before spending 14 years at Cisco Systems as Enterprise Business Architect and Technical Product Owner \u2014 building global programs across markets in Asia, Europe, North Africa, and the Americas. He is the creator of the CubeSmart brand visual identity and has earned multiple ADDY Gold, AIGA 50, and ADCNY recognition for creative excellence. He holds Cisco AI Business Practitioner (AIBIZ) and AI Technical Practitioner (AITECH) certifications and is actively engaged in applied research in agentic AI systems and their applications to communications strategy and brand intelligence. He currently serves on the board of Velocity Bicycle Cooperative, a Washington, DC-area 501(c)(3).\",\"sameAs\":[\"http:\\\/\\\/keithbloom.com\",\"www.facebook.com\\\/keithwbloom\",\"www.instagram.com\\\/keithwbloom\\\/\",\"www.linkedin.com\\\/in\\\/keithwbloom\\\/\",\"https:\\\/\\\/x.com\\\/keithwbloom\",\"www.youtube.com\\\/@keithwbloom1\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tinkerer. Strategist. Builder of Things... - Keith Bloom","description":"Creative strategist, enterprise architect, and brand counselor with 30+ years across consumer, corporate, technology, and non-profit sectors. Washington, DC. Wharton Executive Education CSO credential.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/keithbloom.com\/creative\/","og_locale":"en_US","og_type":"article","og_title":"Keith Bloom \u2014 Creative Strategist & Chief Strategy Officer","og_description":"Founder of The Bloom Agency. Enterprise strategist at Cisco Systems. Builder of things that last. Washington, DC.","og_url":"https:\/\/keithbloom.com\/creative\/","og_site_name":"Keith Bloom","article_publisher":"www.facebook.com\/keithwbloom","article_modified_time":"2026-04-03T19:01:44+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/4726082-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Keith Bloom \u2014 Creative Strategist and Chief Strategy Officer","twitter_description":"Founder of The Bloom Agency. Enterprise strategist at Cisco Systems. Builder of things that last. Washington, DC.","twitter_site":"@keithwbloom","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/keithbloom.com\/creative\/","url":"https:\/\/keithbloom.com\/creative\/","name":"Tinkerer. Strategist. Builder of Things... - Keith Bloom","isPartOf":{"@id":"https:\/\/keithbloom.com\/creative\/#website"},"primaryImageOfPage":{"@id":"https:\/\/keithbloom.com\/creative\/#primaryimage"},"image":{"@id":"https:\/\/keithbloom.com\/creative\/#primaryimage"},"thumbnailUrl":"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/4726082-1024x683.jpg","datePublished":"2020-01-29T21:27:37+00:00","dateModified":"2026-04-03T19:01:44+00:00","description":"Creative strategist, enterprise architect, and brand counselor with 30+ years across consumer, corporate, technology, and non-profit sectors. Washington, DC. Wharton Executive Education CSO credential.","breadcrumb":{"@id":"https:\/\/keithbloom.com\/creative\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/keithbloom.com\/creative\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/keithbloom.com\/creative\/#primaryimage","url":"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/4726082-scaled.jpg","contentUrl":"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/04\/4726082-scaled.jpg","width":2560,"height":1707,"caption":"318 curves. 11 miles. The road less traveled \u2014 Tail of the Dragon, Deals Gap, October 2024"},{"@type":"BreadcrumbList","@id":"https:\/\/keithbloom.com\/creative\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/keithbloom.com\/creative\/"},{"@type":"ListItem","position":2,"name":"Tinkerer. Strategist. Builder of Things&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/keithbloom.com\/creative\/#website","url":"https:\/\/keithbloom.com\/creative\/","name":"Keith Bloom Creative","description":"Tinkerer. Strategist. Builder of Things That Last.","publisher":{"@id":"https:\/\/keithbloom.com\/creative\/#\/schema\/person\/7a473fe325772e73a9f69b2362dbf5dd"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/keithbloom.com\/creative\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/keithbloom.com\/creative\/#\/schema\/person\/7a473fe325772e73a9f69b2362dbf5dd","name":"Keith Bloom","pronouns":"he\/him","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/03\/IMG_4694.jpeg","url":"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/03\/IMG_4694.jpeg","contentUrl":"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/03\/IMG_4694.jpeg","width":477,"height":481,"caption":"Keith Bloom"},"logo":{"@id":"https:\/\/keithbloom.com\/creative\/wp-content\/uploads\/2026\/03\/IMG_4694.jpeg"},"description":"Keith Bloom is a Washington, DC-based creative strategist, brand counselor, and Wharton Executive Education-credentialed Chief Strategy Officer with more than 30 years of experience across consumer, corporate, healthcare, financial services, real estate, and technology sectors. He founded and led The Bloom Agency, an award-winning Washington, DC creative and interactive agency, before spending 14 years at Cisco Systems as Enterprise Business Architect and Technical Product Owner \u2014 building global programs across markets in Asia, Europe, North Africa, and the Americas. He is the creator of the CubeSmart brand visual identity and has earned multiple ADDY Gold, AIGA 50, and ADCNY recognition for creative excellence. He holds Cisco AI Business Practitioner (AIBIZ) and AI Technical Practitioner (AITECH) certifications and is actively engaged in applied research in agentic AI systems and their applications to communications strategy and brand intelligence. He currently serves on the board of Velocity Bicycle Cooperative, a Washington, DC-area 501(c)(3).","sameAs":["http:\/\/keithbloom.com","www.facebook.com\/keithwbloom","www.instagram.com\/keithwbloom\/","www.linkedin.com\/in\/keithwbloom\/","https:\/\/x.com\/keithwbloom","www.youtube.com\/@keithwbloom1"]}]}},"_links":{"self":[{"href":"https:\/\/keithbloom.com\/creative\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keithbloom.com\/creative\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/keithbloom.com\/creative\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/keithbloom.com\/creative\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keithbloom.com\/creative\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":23,"href":"https:\/\/keithbloom.com\/creative\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":522,"href":"https:\/\/keithbloom.com\/creative\/wp-json\/wp\/v2\/pages\/12\/revisions\/522"}],"wp:attachment":[{"href":"https:\/\/keithbloom.com\/creative\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}