Three decades of creative work across identity design, brand strategy, advertising, interactive, print, and environmental media — for Fortune 500 companies, government institutions, entertainment industry clients, non-profits, and startups. The work here spans national rebrands and passion projects, award-winning broadcast campaigns and ahead-of-their-time digital concepts, trade show productions and intimate community identities. Some of it is recent. Some of it is older than the internet as most people know it. All of it reflects a consistent design philosophy: type-driven, conceptually grounded, and built to work as hard as the organizations and people it represents.
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Logos and Identities
Identity design is where my instincts are most exposed. There is nowhere to hide in a logo — every decision about form, weight, letter spacing, and concept is either right or it isn’t. The marks collected here span three decades, eight organizations, and a range of briefs as different from one another as their sectors. more folio detail
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21st Century Consort — Website, Performance Archive, and Streaming Library
The 21st Century Consort was founded in 1975 as the 20th Century Consort — the resident ensemble for contemporary music at the Smithsonian Institution. For over four decades, the group has performed world premieres and balanced concert programming at St. Mark’s Episcopal Church on Capitol Hill, the Hirshhorn Museum and Sculpture Garden, and the Smithsonian more folio detail
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Chronology Productions — Identity System
Some identity briefs arrive with the concept already latent in the name. Chronology Productions — a Hollywood production company founded by Academy Award-nominated screenwriter Eric Heisserer — needed a mark that could carry the weight of cinematic ambition, live gracefully in a credit reel, and communicate something about the relationship between storytelling and time. The more folio detail
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CubeSmart — National Brand Identity and Graphic Standards
CubeSmart didn’t begin as CubeSmart. It began as U•Store•It — an established national self-storage chain with hundreds of facilities across the country. The decision to rebrand, and the new name itself, came from the client. What they needed was someone to make that name into a mark — and the mark into a complete, living more folio detail
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Catering by Windows — Advertising and Print Collateral Design
Catering by Windows was one of Washington DC’s premier full-service catering and event companies — capable of producing an elaborate tented dinner for 300 or an intimate luncheon for 20, with equal attention to elegance, detail, and the particular personality of each occasion. The brief called for printed materials that communicated that range without sacrificing more folio detail
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Cavalier Telephone — ADDY-Winning Integrated Advertising Campaign
Cavalier Telephone entered the Mid-Atlantic telecommunications market as a competitive carrier in the wake of AT&T’s breakup and industry deregulation — serving neighborhoods underserved by the incumbent Bell companies across Virginia, Maryland, Delaware, and Pennsylvania. The competitive positioning was direct: the other local phone company, offering local and long distance service at savings of up more folio detail
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GATF/PIA — D4D: Variable Data Digital Printing Campaign
In September 2001, HP announced its acquisition of Indigo N.V. for approximately $882 million — absorbing the Israeli company that had pioneered digital printing technology and bringing variable data digital printing into the mainstream of the global printing industry. Print Expo 2001 was held at precisely this inflection point, and the Graphic Arts Technical Foundation more folio detail
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Lightscape Networks – XDM Launch Campaign
In 2002, Morgan Stanley described Lightscape Networks as having “the finest converged product” in the metro optical transport market. What the Israeli-based ECI Telecom company lacked was a US market presence — and a trade show debut that would announce its arrival loudly enough to be heard over Cisco, Nortel, and a crowded field of more folio detail
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Yafo Networks — Identity, Website, and Print Design
The name was, by the founders’ own admission, a joke — YAFO: Yet Another Fiber Optic networking solutions company. It was the kind of self-aware humor that signals a technically confident team comfortable enough with the crowded optical networking landscape of the early 2000s to acknowledge it directly, because they knew they had something nobody more folio detail
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Boar’s Head Inn — Advertising Campaign and Photography Direction
The Boar’s Head Inn in Charlottesville, Virginia occupies a particular position in the Mid-Atlantic hospitality landscape — a AAA Four Diamond country resort affiliated with the University of Virginia, set against the Blue Ridge Mountains, with an Old Mill Room dining room that had earned 16 consecutive Four Diamond awards, an intimate spa, championship golf, more folio detail
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Kingsmill Resort — Advertising Campaigns, Photography Direction
Kingsmill Resort in Williamsburg, Virginia — an Anheuser-Busch resort property on the James River — is one of the Mid-Atlantic region’s premier conference and leisure destinations: 16 dedicated meeting rooms certified by the International Association of Conference Centers, three championship golf courses, a European-style spa, award-winning culinary staff, and within easy reach of Busch Gardens, more folio detail
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Blueprint Magazine
Blueprint was the flagship publication of the Democratic Leadership Council — the centrist policy organization that defined the New Democrat movement and provided much of the intellectual infrastructure of the Clinton presidency. Subtitled Ideas for a New Century and published under the DLC’s The New Democrat banner, it was a serious policy journal with an more folio detail
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Screen47.com — “We’re Rolling”
Before YouTube. Before broadband made streaming viable for the average household. Before anyone had coined the term user-generated content. There was screen47.com — a concept so ahead of its moment that the infrastructure to support it simply did not yet exist at the scale required. The Bloom Agency was engaged to create the complete brand more folio detail
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CarrAmerica — Brand Standards, Property Marketing, Print Collateral
CarrAmerica was one of the largest publicly traded office real estate investment trusts in the United States in the mid-1990s, operating commercial properties across major markets including Washington DC, Dallas, and the Pacific Northwest under the tagline “America’s Workplace.” Managing a national property portfolio at that scale requires more than a recognizable logo — it more folio detail